What’s the latest buzz in sales and marketing? QR Codes! What are QR codes, how do they work and what can they do? Here’s the quick low down…
This fancy looking monochrome bar code is a QR code (Quick Response Code). All you need to do in order to unlock the code is download a QR code reader app to your Smartphone.
I use “i-nigma 4” – it’s incredibly quick - and it’s free. Download Read the rest of this entry
There is nothing more natural than listening to or delivering a compelling story. A story that is intriguing and one that creates excitement… particularly those that stir up emotions.
Just think about it, from a very early age most of us have been exposed to stories from our parents, grandparents, nursery school teachers etc. We’d sit on the edge of our seats hanging on every word…
As adults, Read the rest of this entry
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You’ve probably heard this phrase before, but think about it; people don’t buy features they buy benefits. In other words, they buy the sizzle not the sausage.
How many of you can think back to the old Danish bacon adverts on TV? Can you picture the bacon sizzling in the pan? You could almost taste the bacon and smell the aroma wafting from the pan… Danishhhhhhhhhhh. It was the smell, the Read the rest of this entry
Instead of a spectacular performance, we saw Andy Murray make a spectacle of himself as we were subjected to relentless slow motion TV replays of his foul mouthed Tennis Tourette’s and internal self-destruction.
Along with millions of viewers I witnessed an outstanding display of tennis from the Serbian Novak Djokovic as he cruised purposefully and almost effortlessly to victory against the British Read the rest of this entry
Most people are familiar with the term ROI; Return On Investment.
I’d like to suggest that in todays hectic business world there’s a new measure you should be considering and it’s ROE; to me that’s Return On Engagement.
Now more than ever before it’s imperative you “engage” with your clients and prospects at every opportunity so that when they’re ready to buy - you’re the person Read the rest of this entry
No doubt he’s been hugely successful, but his new celebrity status and grouchy image might just have gone to his head.
The former Labour Government Enterprise Champion and spokesman for small business let his grumpy, miserable persona spill over into his new year message to business owners in an article in the Telegraph on 6th January.
His article started;
“My message to those who run Read the rest of this entry
I posted that statement on a Social Networking discussion forum just before Christmas… let me tell you… that set the cat amongst the pigeons. Several hundred comments and a healthy yet sometimes rather heated debate ensued.
Old school die hard sales people and professional telemarketers came at me with all guns blazing. I received a barrage of; “cold calling only doesn’t work if you don’t Read the rest of this entry
With all the doom and gloom of government spending reviews, cutbacks and business failures, sometimes it’s nice to hear a little good news.
Essex based software business Truckcom Systems has some very good news – this year its turnover is up more than 20% on last year, and profits are up by almost 40% making it the best year in the company’s history.
Truckcom have developed a unique and Read the rest of this entry
