Archive for 'social media'

It’s called Social Networking - not social selling…

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… and for many good reasons…

OK, but… what’s the point?

“We all have businesses to run and sales to make - wolves to keep from the door… Who has time for all this ‘social’ nonsense?”

I hear this argument all the time from frustrated business owners and then witness their half baked attempts at trying to just sell their products and services AT people through social networks - wrong!

They then conclude it’s all social nonsense and a complete waste of time. Wrong again!

The fact is Read the rest of this entry

Are you blogging for business - or missing a trick?

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In the last few years blogging has taken the web by storm. But what is a blog…? What’s it really for?

Blog is an abbreviation of “weblog,” which is a term used to describe part of a website that maintains an ongoing chronicle of information and a way of sharing your knowledge, information, hints and tips. It’s a fabulous way for you to build a following of people you want to forge a relationship Read the rest of this entry

Has your business been given a self imposed super-injunction?

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Do you know who is saying what about you… and can you control that?

“Modern technology is totally out of control” says Lord Chief Justice Lord Judge, (is it just me that loves the fact that our highest ranking Judge in the UK is really called… Lord Judge).

Lord Judge was of course commenting on the uproar over super-injunctions, which have recently been brought into the spotlight by Read the rest of this entry

Digital Business in Britain - Penny Power style…

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The role of the Digital Business Britain manifesto is to increase the economic output of the UK by encouraging individuals and businesses to embrace a Digital Mindset. My friend Penny Power is championing this movement… it’s powerful stuff and I’m a supporter.

Digital Business Britain 8 Point Manifesto

1.

Adopt a Digital Mindset and philosophy

Challenge both Government Read the rest of this entry

Do you carry much Klout?

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There’s an awful lot of talk about the importance or relevance of the “Klout” Score. Is it just about bragging rights - “mines bigger than yours” for all the social media experts… I don’t actually think so.

In fact I listened recently to an interesting talk given by my friend, Penny Power, Founder of Ecademy. Penny explained that in many situations in the states, as part of a recruitment Read the rest of this entry

What’s your Return On Engagement?…

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Most people are familiar with the term ROI; Return On Investment.

I’d like to suggest that in todays hectic business world there’s a new measure you should be considering and it’s ROE; to me that’s Return On Engagement.

Now more than ever before it’s imperative you “engage” with your clients and prospects at every opportunity so that when they’re ready to buy - you’re the person Read the rest of this entry

Blog it, don’t flog it… that’s the way forward

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I was listening recently to a fascinating business speaker, Grant Leboff, as he explained that when Barak Obama was campaigning for the presidency he talked repeatedly about the necessity for change. Yet by the time he assumed office in January 2009 the world of business had already changed - dramatically.

Back in 1990 - a London born computer scientist by the name of Tim Burners-Lee Read the rest of this entry

From cynic to convert… and all it took was a bikini, a fur hat and a transit van…

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To say I was sceptical of the power of social media for business and of Twitter in particular would be an understatement.

If you’d asked me just a few months ago what I thought of Twitter – the answer was simple… Twitter, Twatter, Schmitter, Schmatter – what a complete waste of time. All I’d witnessed was, “I’ve had a cheese sandwich” ping. Who cares? What a waste of time. All Read the rest of this entry

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