Archive for 'direct marketing'

How many times have you thought this… or even said it out loud as a cry for help?

Recruiting staff in any business it can be a difficult task. But sales people… a different ball game altogether! Many business owners would consider it easier to get an audience with the Pope than be able to recruit sales people that can deliver results. Wouldn’t you agree? Read the rest of this entry

There’s an awful lot of talk about the importance or relevance of the “Klout” Score. Is it just about bragging rights - “mines bigger than yours” for all the social media experts… I don’t actually think so.

In fact I listened recently to an interesting talk given by my friend, Penny Power, Founder of Ecademy. Penny explained that in many situations in the states, as part of a recruitment Read the rest of this entry

There was a well known saying, “Half my advertising works and half doesn’t, but I just don’t know which is which”.

And back in 1930 or whenever this quote was first used, it was quite true. However, times have moved on and this just doesn’t have to be true any more.

It’s easy to get a pretty good handle on most, if not all, of your advertising and marketing just through using Tracking Read the rest of this entry

What’s all the fuss about social networking in business? Is Twitter for Twits and Facebook just a fad? Or is it the biggest shift in the commercial world since the industrial revolution and the advent of the PC?

If you’d asked me nine months ago I’d have said; it’s a fad, it’s an incredible waste of time, particularly in business. In fact, as a word of warning, I’d still say it’s an Read the rest of this entry

We live in the information age - don’t fight it - embrace it. Email marketing can be fast, efficient and effective, here are my top tips for getting it right…

Businesses using permission based e-mail marketing report that it’s very easy to see a direct correlation between an e-mail shot being delivered and a spike in visitors to their website. So… remember, make sure your website is full Read the rest of this entry

http://twitpic.com/xsiy4 - Look at the hair cut!!

Just the best ad of all time surely… what do you think? http://bit.ly/6nrXoo

Yuk. Had it with trains that claim to be an express!!!

@EmmaWimhurst not stuck! Snow? Train running like a dream… So far

Made it. On my way back from London. Snow shmow. What’s all the fuss about?

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