Archive for 'On-line marketing'

Blog it, don’t flog it… that’s the way forward

Leave your comment

I was listening recently to a fascinating business speaker, Grant Leboff, as he explained that when Barak Obama was campaigning for the presidency he talked repeatedly about the necessity for change. Yet by the time he assumed office in January 2009 the world of business had already changed - dramatically.

Back in 1990 - a London born computer scientist by the name of Tim Burners-Lee Read the rest of this entry

From cynic to convert… and all it took was a bikini, a fur hat and a transit van…

Comments (7)

To say I was sceptical of the power of social media for business and of Twitter in particular would be an understatement.

If you’d asked me just a few months ago what I thought of Twitter – the answer was simple… Twitter, Twatter, Schmitter, Schmatter – what a complete waste of time. All I’d witnessed was, “I’ve had a cheese sandwich” ping. Who cares? What a waste of time. All Read the rest of this entry

It just doesn’t have to be that way…

Leave your comment

There was a well known saying, “Half my advertising works and half doesn’t, but I just don’t know which is which”.

And back in 1930 or whenever this quote was first used, it was quite true. However, times have moved on and this just doesn’t have to be true any more.

It’s easy to get a pretty good handle on most, if not all, of your advertising and marketing just through using Tracking Read the rest of this entry

Facebook

Twitter

YouTube

LinkedId