Archive for 'marketing'

… and for many good reasons…

OK, but… what’s the point?

“We all have businesses to run and sales to make - wolves to keep from the door… Who has time for all this ‘social’ nonsense?”

I hear this argument all the time from frustrated business owners and then witness their half baked attempts at trying to just sell their products and services AT people through social networks - wrong!

They then conclude it’s all social nonsense and a complete waste of time. Wrong again!

The fact is Read the rest of this entry

The Business 2012 event, billed as the biggest and best business show to ever take place in the UK, just took place in London’s O2 arena… did you go?

A lot of people did, to exhibit, to network, to speak and to visit.

Others sadly went there to pray on some easy and vulnerable targets that were full of dreams and aspirations of the wannabe lazy rich… earn money while you sleep, laze on the beach Read the rest of this entry

Just as in any business you might find yourself slugging it out against competitors to make a sale, in a busy, crowded job market you’re often fighting it out with a lot of competition for that all important position.

What do you do in your business to stand you out from the crowd?

What could you do to be different - if only you dared to. And… if you dared - what kind of results could you get?

I Read the rest of this entry

Do you want more clients, more sales and more profits? Yes! Then claim your FREE ebook today…

“Steve has encapsulated the secrets for business success in his book… Don’t just read it, devour it – and most importantly, take action!”

Bev James M.D. The Entrepreneurs Business Academy

I don’t know about you, but I’m so tired of hearing people moan and groan about the state of the Read the rest of this entry

Do you find yourself all too often spending time with time wasters and tire kickers rather than with prospects that want to buy your products or services at the right price?

Well - it’s probably your own fault! Sorry.

Good marketing is like a magnet. Magnets attract and repel. Your marketing messages should effectively attract the right people for all the right reasons and you can afford to Read the rest of this entry

We do this and we do that… You need to understand and accept that no one is really interested in you or your products. That’s OK, take a deep breath and let me explain what I mean.

Most human beings are only interested in “what’s in it for me”. Someone once explained this to me by saying that people are tuned into radio WII-FM, that’s: What’s In It For Me. I’ve never forgotten it Read the rest of this entry

In a week when we’ll witness another Royal Wedding and an exchange of lifetime promises and commitments, it made me stop and think about the promises we make to our clients in business.

Just as a successful marriage will thrive and survive given trust, understanding and the delivery on certain promises made from the outset - so too a business relationship can strengthen or sadly diminish over Read the rest of this entry

There’s an awful lot of talk about the importance or relevance of the “Klout” Score. Is it just about bragging rights - “mines bigger than yours” for all the social media experts… I don’t actually think so.

In fact I listened recently to an interesting talk given by my friend, Penny Power, Founder of Ecademy. Penny explained that in many situations in the states, as part of a recruitment Read the rest of this entry

What’s the latest buzz in sales and marketing? QR Codes! What are QR codes, how do they work and what can they do? Here’s the quick low down…

This fancy looking monochrome bar code is a QR code (Quick Response Code). All you need to do in order to unlock the code is download a QR code reader app to your Smartphone.

I use “i-nigma 4” – it’s incredibly quick - and it’s free. Download Read the rest of this entry

There is nothing more natural than listening to or delivering a compelling story. A story that is intriguing and one that creates excitement… particularly those that stir up emotions.

Just think about it, from a very early age most of us have been exposed to stories from our parents, grandparents, nursery school teachers etc. We’d sit on the edge of our seats hanging on every word…

As adults, Read the rest of this entry

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