Archive for September, 2012

It’s called Social Networking - not social selling…

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… and for many good reasons…

OK, but… what’s the point?

“We all have businesses to run and sales to make - wolves to keep from the door… Who has time for all this ‘social’ nonsense?”

I hear this argument all the time from frustrated business owners and then witness their half baked attempts at trying to just sell their products and services AT people through social networks - wrong!

They then conclude it’s all social nonsense and a complete waste of time. Wrong again!

The fact is Read the rest of this entry

It’s time to ‘re-boot’ your clients…

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Every month members of my Platinum Mentoring program, a group of dynamic entrepreneurial business owners, travel from all over the county to a location on the edge of Stansted Airport to network, brainstorm and learn new and exciting ways to work on improving their marketing effectiveness and boosting their sales.

During a recent meeting I was talking about ways to generate more business from existing
clients.

I introduced them to the concept of Read the rest of this entry

Inspire a nation - that was the goal

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Like so many, I was excited and inspired by the 2012 Olympics - supreme elite athletes from every corner of the world, some from countries I’ll admit that I couldn’t even place on a map, pushing the boundaries and reaching new heights.

Goals set, some dreams realized some shattered and often underpinned with stories of hardship and toil.

Nobody had a medal handed to them, metaphorically speaking… on a plate.

Without exception - every athlete had a dream, a vision brought into focus with the help of Read the rest of this entry