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Archive for February, 2011
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You’ve probably heard this phrase before, but think about it; people don’t buy features they buy benefits. In other words, they buy the sizzle not the sausage.
How many of you can think back to the old Danish bacon adverts on TV? Can you picture the bacon sizzling in the pan? You could almost taste the bacon and smell the aroma wafting from the pan… Danishhhhhhhhhhh. It was the smell, the Read the rest of this entry
Instead of a spectacular performance, we saw Andy Murray make a spectacle of himself as we were subjected to relentless slow motion TV replays of his foul mouthed Tennis Tourette’s and internal self-destruction.
Along with millions of viewers I witnessed an outstanding display of tennis from the Serbian Novak Djokovic as he cruised purposefully and almost effortlessly to victory against the British Read the rest of this entry