There was a well known saying, “Half my advertising works and half doesn’t, but I just don’t know which is which”.
And back in 1930 or whenever this quote was first used, it was quite true. However, times have moved on and this just doesn’t have to be true any more.
It’s easy to get a pretty good handle on most, if not all, of your advertising and marketing just through using Tracking Read the rest of this entry