Most people will go into business because they are passionate about their product or service, not because they are passionate about being in sales. However, if you’re not selling - you don’t have a business… you have a hobby. If you’re in business we all need clients and that involves sales and marketing. More over - it involves following up on leads. But very few business owners actually Read the rest of this entry

They both grab your attention, that’s what… I’ll come back to this point.

In this post, I’d like to talk about how effective the use of PR in your business can be.

PR is a particularly hot topic this week. This is due to the fact that we find our political world in a state of flux with a hung parliament as a result of the recent general election. Rather unusually the topic of PR in this Read the rest of this entry