Understanding The Sales Funnel
The sales funnel, sometimes referred to as the sales pipeline, is a term often used in sales, many of us have heard the expression, but what does it actually mean?
I’d like to explain why the sales funnel is an very important element of sales management and how it can help you eliminate peaks and uncomfortable troughs in your sales cycle.
Imagine a funnel used Read the rest of this entry
Ok, so to the uninitiated, blogging may sound like yet another piece of geeky technical mumbo jumbo, but let me explain briefly why every business should have a blog.
It’s important that your website is regularly updated with relevant content in order to help with search engine rankings, regular blog posts provide fresh content.
Blogs (derived from Web Log), can help keep your customers Read the rest of this entry
What’s all the fuss about social networking in business? Is Twitter for Twits and Facebook just a fad? Or is it the biggest shift in the commercial world since the industrial revolution and the advent of the PC?
If you’d asked me nine months ago I’d have said; it’s a fad, it’s an incredible waste of time, particularly in business. In fact, as a word of warning, I’d still say it’s an Read the rest of this entry
We live in the information age - don’t fight it - embrace it. Email marketing can be fast, efficient and effective, here are my top tips for getting it right…
Businesses using permission based e-mail marketing report that it’s very easy to see a direct correlation between an e-mail shot being delivered and a spike in visitors to their website. So… remember, make sure your website is full Read the rest of this entry
How’s your vision? No, I’m not referring to shortsightedness or your begrudging investment in reading glasses … I’m talking about the future of your business. When you look five or ten years down the line what do you see? Is it a big blur or a clear image?
Being clear about where you intend to be in a decade is all part of Strategic Planningand deserves serious consideration. It doesn’t Read the rest of this entry
A look at what creates entrepreneurial spirit and how to turn it into a successful mindset – By Bev James
Entrepreneur is a term bandied about by many these days, especially in an economic climate where it is not just desirable to be of the entrepreneurial persuasion but something to be greatly admired.
Some business people may talk wistfully of an associate having entrepreneurial talents or Read the rest of this entry
Local Resilience experts on the “write track” for success!
My definition of marketing is simple - It’s what you do to get the phone to ring. Therefore marketing comes in many shapes and sizes - and does not need to cost a fortune as Karen Crampin and Gill Thurgood, directors of Old Harlow based company, EmpowerME2 Ltd found out for themselves having attended one of my Marketing Master Classes. Read the rest of this entry