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Most people are familiar with the term ROI; Return On Investment.
I’d like to suggest that in todays hectic business world there’s a new measure you should be considering and it’s ROE; to me that’s Return On Engagement.
Now more than ever before it’s imperative you “engage” with your clients and prospects at every opportunity so that when they’re ready to buy - you’re the person Read the rest of this entry
No doubt he’s been hugely successful, but his new celebrity status and grouchy image might just have gone to his head.
The former Labour Government Enterprise Champion and spokesman for small business let his grumpy, miserable persona spill over into his new year message to business owners in an article in the Telegraph on 6th January.
His article started;
“My message to those who run Read the rest of this entry
I posted that statement on a Social Networking discussion forum just before Christmas… let me tell you… that set the cat amongst the pigeons. Several hundred comments and a healthy yet sometimes rather heated debate ensued.
Old school die hard sales people and professional telemarketers came at me with all guns blazing. I received a barrage of; “cold calling only doesn’t work if you don’t Read the rest of this entry