It’s the ultimate steal and what every person dreams about when searching through an attic, garage sales, antique stores, and flea markets.

Apparently, the owners of a now very famous 16 inch vase, kept it rather precariously perched on top of a bookcase in their living room. The ornate Chinese vase adorned with flowers and a fish motif on the front sat for years without too many people paying it any attention at all.

One little nudge could have sent the thing crashing to the ground at any time. However, the owners wouldn’t have considered it a total disaster! The porcelain ornament would have been worth an impressive £800 on their insurance policy.

That same Chinese vase just sold at auction for a record £53.1 million!

I have talked to countless business owners over recent months; who don’t realise that they have a hidden fortune in their own business. Ok, it may not amount to a staggering £53 million but what would a 22% increase in new enquiries be worth to your business? What would it mean to you and your business to increase your profits by over 40%?

Most business owners I meet made a decision to go into business because they had a passion for their particular field. Be that law, engineering, hairdressing or anything in between. Very few go into business because they are passionate about sales and marketing - but that’s where the big money is hidden.

To succeed in business, particularly in today’s economic climate, it’s a given that you’ve got to be careful and watch your costs, and of course you must keep an eagle eye on cash flow. But, now more than ever before, you must be proactive in marketing and selling your products or services. You need to invest in this area like never before!

In my book “How To Thrive Not Just Survive”, I detail my formula for business success. Within one element of the formula I explain how every business owner must clearly understand and articulate the benefits of their products and services as they relate to their clients. Sounds simple and yet so many people miss the mark on this one.

Once you understand some of the fundamental reasons people are motivated to buy, you are able to find the right words, use images that instill confidence within your would be clients, you can put your message in the right way, in the right places and new enquiries will begin to flow.

“2010 has been our best ever year in business. I’ve been working with Steve and attended his various marketing courses and I’m also a member of his sales mentoring programme. As a result - our sales are up over 20% and profits are up a staggering 40% on last year” says Hugh Wightwick - Managing Director of Dunmow based business - Truckcom Ltd.

If you’d like to discover where the fortune is hidden in your business and you’d like to see your sales hit new heights get in touch. You can start by downloading my free hints and tips at www.eurekasales.co.uk or call me on 0845 053 4937.

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