Gary Bailey and his brother Ian own and operate Great Hadham Golf and Country Club on the outskirts of Bishops Stortford. Back in September they generously played host to a special marketing seminar we put on for over 120 local business owners in aid of Macmillan Cancer Support.

As the perfect host - Gary was on hand to check everything went off without a hitch on the night. Once things got underway he didn’t disappear off to his office, he stood at the back of the room and listened intently to every word.

What he heard made complete sense to him. So much so that he and his brother signed up and joined me for a recent “Master Class In On-Line Marketing” in Stansted.

Essex FSB board member and internet guru David Miles of Divadani assisted with the Master Class. We billed the event as being, “not for computer nurds”… not to cause offense, but to reassure attendees that we would unravel the mysteries of the internet and provide real solutions and strategies that non-technical business people could follow and implement to improve their marketing. We did just that.

Practically every businesses today has a web site. However, the vast majority are unclear as to what the site is really there to do; Provide information - so they overload on detail. They want to sell their products or service, but people aren’t ready to buy. So how best to use this amazing technology?

We explained the benefits of shifting from an information overloaded site or a transactional site to one that helps build a relationship with a “would be” customer until they are ready to buy. We taught people how to know who is visiting your web site instead of just how many visitors you had - and that fundamental shift makes a massive difference in the effectiveness of a web site and can improve your sales dramatically.

At the end of the day Gary and the rest of the class had a clear plan of action. Amongst other things… they now know how to use Pay Per Click advertising as part of their marketing plan to get front page Google listings, (at the lowest cost) that will drive the right visitors, to the right place for the greatest results. Plus they now know who is visiting their site so they can build relationships and trust and allow people to buy from them instead of having to keep selling - and that’s a refreshing difference.

We are holding another free marketing seminar on November 11th. I will be sharing more marketing insights for improving both your on-line and off-line results. Plus I will be joined by one of the country’s leading authorities on Social Networking for business - you won’t want to miss this one.

Call with any questions to 0845 053 4937

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