Local Resilience experts on the “write track” for success!

My definition of marketing is simple - It’s what you do to get the phone to ring. Therefore marketing comes in many shapes and sizes - and does not need to cost a fortune as Karen Crampin and Gill Thurgood, directors of Old Harlow based company, EmpowerME2 Ltd found out for themselves having attended one of my Marketing Master Classes. They had developed their proposition and brand around “helping people and organisations sustain healthy high performance through resilience in the workplace”.

As is so often the case, the business owners were confident with their service offering, but unsure how to market themselves. They knew they had a quality product and a strong network, but there was still a need to target a wider audience. They had a problem - their phone wasn’t ringing.

They had tried various forms of traditional advertising, but the returns had been negligible and they were not making any headway.

“Steve suggested marketing our business through speaking at conferences and writing in targeted journals so we decided to take action and try it,” explained Karen.

“The response was incredible. In 2009 we spoke at conferences as diverse as facilities management and dentistry for special needs. Already this year we are booked to speak at a Secretaries Day lunch at Ware Priory in April and at an Employee Assistance Conference in Limerick, Ireland in May. All the speaking engagements have resulted in further interest in what we do and has generated a flood of positive leads”.

“Journal writing was our next step”, said Gill.

“We offered to write an article on “Performing at Your Best” for a dental journal which has a wide distribution. This publication was targeted as it was obvious from the dental conference that this is a group of professionals who are experiencing high levels of pressure. The Editor jumped at our offer and asked for 1000 words.

Without Steve’s advice we would never taken this route. We are thrilled to see our names in print in national professional journals. Flushed with success we then wrote an article for the British Association of Counselling and Psychotherapy for their counselling at work journal on assessing pressure in the workplace. This has also just been published (centrefold too)!

EmpowerME2 Ltd is now seeing real tangible results from listening to Steve and following his formula for success. As a direct result of the article in the dental journal they have been asked to run full day stress management and resilience workshops for the British Dental Association in London starting in June. This would not have happened without getting their name in print first.

“By following Steve’s simple marketing strategies we are using a low cost approach that is reaching thousands of people and bringing in new business. Attending his Marketing Master Class has already paid huge dividends for EmpowerME2 Ltd”.

If you are interested in Stress Management or Resilience training please contact Gill Thurgood or Karen Crampin [email protected]. To find out more about Steve’s Marketing Master Classes and how it could help your business - visit www.eurekasales.co.uk

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