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“Steve has encapsulated the secrets for business success in his book… Don’t just read it, devour it – and most importantly, take action!”
Bev James M.D. The Entrepreneurs Business Academy
I don’t know about you, but I’m so tired of hearing people moan and groan about the state of the Read the rest of this entry
We do this and we do that… You need to understand and accept that no one is really interested in you or your products. That’s OK, take a deep breath and let me explain what I mean.
Most human beings are only interested in “what’s in it for me”. Someone once explained this to me by saying that people are tuned into radio WII-FM, that’s: What’s In It For Me. I’ve never forgotten it Read the rest of this entry
In a week when we’ll witness another Royal Wedding and an exchange of lifetime promises and commitments, it made me stop and think about the promises we make to our clients in business.
Just as a successful marriage will thrive and survive given trust, understanding and the delivery on certain promises made from the outset – so too a business relationship can strengthen or sadly diminish over Read the rest of this entry
You’ve probably heard this phrase before, but think about it; people don’t buy features they buy benefits. In other words, they buy the sizzle not the sausage.
How many of you can think back to the old Danish bacon adverts on TV? Can you picture the bacon sizzling in the pan? You could almost taste the bacon and smell the aroma wafting from the pan… Danishhhhhhhhhhh. It was the smell, the Read the rest of this entry