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Most people are familiar with the term ROI; Return On Investment.
I’d like to suggest that in todays hectic business world there’s a new measure you should be considering and it’s ROE; to me that’s Return On Engagement.
Now more than ever before it’s imperative you “engage” with your clients and prospects at every opportunity so that when they’re ready to buy – you’re the person Read the rest of this entry
I was listening recently to a fascinating business speaker, Grant Leboff, as he explained that when Barak Obama was campaigning for the presidency he talked repeatedly about the necessity for change. Yet by the time he assumed office in January 2009 the world of business had already changed – dramatically.
Back in 1990 – a London born computer scientist by the name of Tim Burners-Lee Read the rest of this entry