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To succeed in business and to attract paying clients to your business or service, you absolutely must have an infinite supply of GP + TE… “Genuine Passion” and “Tons of Enthusiasm”.
It’s not always easy, I know that. Some days are tougher than others to whip up enthusiasm, right? No time for marketing and sales are down, you get busy being busy and fighting fires – sound familiar?
Everyone Read the rest of this entry
Most people are familiar with the term ROI; Return On Investment.
I’d like to suggest that in todays hectic business world there’s a new measure you should be considering and it’s ROE; to me that’s Return On Engagement.
Now more than ever before it’s imperative you “engage” with your clients and prospects at every opportunity so that when they’re ready to buy – you’re the person Read the rest of this entry
No doubt he’s been hugely successful, but his new celebrity status and grouchy image might just have gone to his head.
The former Labour Government Enterprise Champion and spokesman for small business let his grumpy, miserable persona spill over into his new year message to business owners in an article in the Telegraph on 6th January.
His article started;
“My message to those who run Read the rest of this entry
To say I was sceptical of the power of social media for business and of Twitter in particular would be an understatement.
If you’d asked me just a few months ago what I thought of Twitter – the answer was simple… Twitter, Twatter, Schmitter, Schmatter – what a complete waste of time. All I’d witnessed was, “I’ve had a cheese sandwich” ping. Who cares? What a waste of time. All Read the rest of this entry
It’s not what you know…
It’s who you know. We’ve all heard that expression before.
Well I’d like to suggest that’s not reality. In many cases it’s a cop out for all those people that feel they’ve been dealt a bad hand and no matter how hard they work, someone else will always steal the prize because of… who they know. Rubbish.
It’s all about “what you do with what and Read the rest of this entry