What’s all the fuss about social networking in business? Is Twitter for Twits and Facebook just a fad? Or is it the biggest shift in the commercial world since the industrial revolution and the advent of the PC?

If you’d asked me nine months ago I’d have said; it’s a fad, it’s an incredible waste of time, particularly in business. In fact, as a word of warning, I’d still say it’s an Read the rest of this entry

We live in the information age – don’t fight it – embrace it. Email marketing can be fast, efficient and effective, here are my top tips for getting it right…

Businesses using permission based e-mail marketing report that it’s very easy to see a direct correlation between an e-mail shot being delivered and a spike in visitors to their website. So… remember, make sure your website is full Read the rest of this entry