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…and shape up for 2012
So… that’s Christmas over for another year. Most of us have had time to gather with friends and family, consume vast quantities of food and drink – and gawk at television. Now what? Back to reality… back on the “hamster wheel”?
Did you make the usual list of new years resolutions? Lose weight, get fit, spend more time with the ones you love etc., etc., etc.
Do you find yourself all too often spending time with time wasters and tire kickers rather than with prospects that want to buy your products or services at the right price?
Well – it’s probably your own fault! Sorry.
Good marketing is like a magnet. Magnets attract and repel. Your marketing messages should effectively attract the right people for all the right reasons and you can afford to Read the rest of this entry
Here’s your 7 day challenge…
Why do some people succeed where others fail? Its a big question, but I firmly believe there aren’t in fact too many answers.
All the successful people I know have made a decision to create the life and the business they want. The rest, many of them great people, so don’t get me wrong… take what comes their way, they go with the flow, they accept that things just Read the rest of this entry
We do this and we do that… You need to understand and accept that no one is really interested in you or your products. That’s OK, take a deep breath and let me explain what I mean.
Most human beings are only interested in “what’s in it for me”. Someone once explained this to me by saying that people are tuned into radio WII-FM, that’s: What’s In It For Me. I’ve never forgotten it Read the rest of this entry
I posted that statement on a Social Networking discussion forum just before Christmas… let me tell you… that set the cat amongst the pigeons. Several hundred comments and a healthy yet sometimes rather heated debate ensued.
Old school die hard sales people and professional telemarketers came at me with all guns blazing. I received a barrage of; “cold calling only doesn’t work if you don’t Read the rest of this entry
It’s the ultimate steal and what every person dreams about when searching through an attic, garage sales, antique stores, and flea markets.
Apparently, the owners of a now very famous 16 inch vase, kept it rather precariously perched on top of a bookcase in their living room. The ornate Chinese vase adorned with flowers and a fish motif on the front sat for years without too many people paying Read the rest of this entry
What can we learn from men with little white balls… and dimples…
The news for the first half of last week was dominated by a pair of dark-haired, youngish-looking brothers. And the weekend… much the same. But this time, not the Milibands – that bit of particular sibling rivalry is now confined history, at least for the time being.
Step up to the tee the Molinari brothers, part of the Read the rest of this entry
What’s all the fuss about social networking in business? Is Twitter for Twits and Facebook just a fad? Or is it the biggest shift in the commercial world since the industrial revolution and the advent of the PC?
If you’d asked me nine months ago I’d have said; it’s a fad, it’s an incredible waste of time, particularly in business. In fact, as a word of warning, I’d still say it’s an Read the rest of this entry
We live in the information age – don’t fight it – embrace it. Email marketing can be fast, efficient and effective, here are my top tips for getting it right…
Businesses using permission based e-mail marketing report that it’s very easy to see a direct correlation between an e-mail shot being delivered and a spike in visitors to their website. So… remember, make sure your website is full Read the rest of this entry
http://twitpic.com/xsiy4 – Look at the hair cut!!