Learn to write powerful, persuasive sales copy that makes people want to buy from you

Don’t be defensive or negative here, I need you to keep an open mind for what I’m about to share. Good sales copy – and that means all your copy should be powerful yet conversational. So many business people feel that their sales copy should be what they’d consider… “Professional”, and therefore full of clever, big words. Rubbish.

Don’t write your copy all prim and proper, write like you’re having an interesting and exciting conversation with a good friend. Forget most of what they taught you at school or college about “correct” letter writing. I promise, your customers will like it more and your sales will reflect it. (This said; always consider point 4 below which is about knowing your target customer).

Many people struggle with this next point too; the text should be full of benefits to the reader, and usually quite long. That’s right, long. Keep in mind that copy can’t be too long, only too boring.

Interesting copy is crucial in building relationships and helping people accept what’s on offer. Relationships are fundamental to your business -people like to buy from interesting people they like and trust.

The more they like you and trust you, the more likely they are to buy from you, and the more often they’ll buy too.

If writing sales copy really isn’t your thing don’t panic. There are hundreds of places you can outsource copy writing to these days and at extremely competitive rates. Take a look at www.elance.com

All the best,

Steve Clarke