Finally, number 11. (OK, I know I said 10 strategies, but I’m on a roll and you’ve read this far you deserve a bonus).

So Number 11 is… Increase your prices!

We’re in tough times so how can it make sense to increase your prices, I hear you saying?

In my experience almost everyone sells themselves and their products too cheaply.

I believe that for many, not all, increasing your prices and selling more expensive products and services to the high end of the market is one of the quickest and cheapest ways to increase your profits, yes, even in today’s market

Less than 20% of the population make their buying decisions on price. So for most of your customers, price is not the main issue, even if they may say it is.

Don’t believe me? OK, next time you’re at the super market take a look around the car park.

You can buy a perfectly good, road worthy and reliable care for what… £3000? Easily. So if that’s the case, why are there cars in that same car park that are worth two, three, even ten time more?

Why? Because people buy on wants and benefits – not price!!!

The easy way to do this is to think about creating a “deluxe” offering which costs you nothing to offer but for which you can command a much higher price.

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So, there you are: 10 things, no, 11 things you can do immediately to improve your sales and marketing, things that will deliver more sales and greater profits.

There’s obviously a lot more to effective sales and marketing than I can share with you here. However, if you do no more than apply these fundamentals rigorously and regularly, I promise you that it will make a huge difference in your sales results.

Just stop and think for a minute what would happen to your business if you made the decision today to implement these changes. How do you think it could affect your profits? What will that do to your financial freedom? How much more enjoyable could your work become to have sales rolling in. How would it feel to be able to stop selling and to let people buy from you?

As you have now opted in to my mailing list, and I’m delighted that you have, it will be my pleasure to send you regular free tips and advice by email which I sincerely hope will help you build the business you want and deserve.

If you have any specific sales or marketing questions or concerns you would like my advice on please feel free to email me

Wishing you every success,

Steve Clarke